- The past: what you paid for your home at purchase
- The size, location and general amenities of your home
- General economic circumstances
- Local market conditions

What You Can’t Control

What You Can Control
- Timing as to when to put the property on the market
- Preparing the home, inside and out, to show at its best
- Marketing the property to reach every potential buyer and every agent who might have a buyer
- Pre-sale inspections and disclosure management
- Pricing as close to fair market value as can be rationally ascertained
- Buyer qualifying to ascertain financial capability
- Contract negotiation to achieve the best achievable sales price and terms
- Liability management at every step of the process (in a highly litigious state)
- Transaction management to close the sale as quickly and smoothly as possible